Knowledge and Insight
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Industry Articles
Your Sponsorship Isn’t a Marketing Strategy. Here’s How to Make It One
By:Jenny Meassick
Advisorpedia
Every advisor I talk to has a partnership story. A sponsorship they wrote a check for. A charity gala table they bought. A "community initiative" they signed onto because a client asked, or because it felt like the right thing to do, or because a competitor was doing something similar.
Referrals aren’t luck: Why intentional COI strategy is the future of advisor growth
By:Kaitlyn Cacciola
InvestmentNews
In an environment where competition is rising and organic growth is increasingly difficult to achieve, referrals remain one of the most powerful ways for financial advisors to expand their reach. But while most advisors agree referrals are essential, few have a structured, intentional strategy for earning them – especially from centers of influence (COIs).
AI-Adopting RIAs Hire More, Boost Productivity
By:Davis Janowski
wealthmanagement.com
With the avalanche of AI hype, product launches and announcements I’m constantly buried by, it is refreshing to receive analysis and data that reflects actual usage and grounds me back into some semblance of reality
Tech-Based Custodian Altruist Sells to Vanguard
By:Alex Ortolani
wealthmanagement.com
Altruist, the tech-based custodian founded and run by Jason Wenk, has entered into an agreement to be acquired by financial services and investment giant Vanguard.
Women Advisors Offer Insights on Couples and Money
By:Eleanor O'Sullivan
Rethinking65
‘’What does a woman want?’’ Freud pondered in what has been called “a quintessentially male question.’’ In matters of financial management, women advisors cleared up the mystery.
The compliance excuse for skipping reviews is running out
By:James Rogers
InvestmentNews
The AI revolution is well underway in the wealth management industry, but many advisors are missing a big boost that the technology can provide, according to Samantha Russell, chief evangelist at digital marketing platform FMG Suite.