Altruist, the tech-based custodian founded and run by Jason Wenk, has entered into an agreement to be acquired by financial services and investment giant Vanguard.

‘’What does a woman want?’’ Freud pondered in what has been called “a quintessentially male question.’’ In matters of financial management, women advisors cleared up the mystery.

The AI revolution is well underway in the wealth management industry, but many advisors are missing a big boost that the technology can provide, according to Samantha Russell, chief evangelist at digital marketing platform FMG Suite.

Advisors are increasingly expected to manage every part of their clients’ financial lives, yet many significant financial decisions around cash and lending still happen outside the advisory relationship.

Most RIAs have a similar origin story: one or two advisors break away from a larger firm, hang a shingle, and set out to serve clients on their own terms. In the beginning, the math is relatively simple: win enough clients, charge a fair fee, and keep the lights on. Revenue is the only metric that matters.

After more than three decades building wealth management businesses across private banking, RIAs, and family office platforms, I have watched a lot of firms make the same mistake: they assume that moving upmarket is a matter of adding services to what they already do. It is not. Serving ultra-high net worth clients and families requires an entirely different operating model, a different skill set, and an honest reckoning with what your firm actually delivers versus what it claims to deliver.