Summary: Deena Katz began her session at Junxure’s third annual advisor conference on Thursday by mentioning she was starting her 40th year in the advisor business. Despite her longevity, the co-chair of Evensky & Katz/Foldes Financial, who has been teaching at Texas Tech University for 10 years, lives very much in the present, with her keen blue eyes focused on the future as well.
 Many advisors get into social media without a clear strategy,” so when they discover social media entails “real work, they stop.” While most social media tools are free, “the effort is the expensive part."Deena Katz, co-chair, Evensky & Katz/Foldes Financial |
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