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Summary: Most people don’t make very good decisions about their own financial assets, as studies of the human brain have found. A new white paper from First Clearing and Cannon Financial Institute looks at some of the basic principles of neuroeconomics, the study of how people make financial decisions, and how advisors can use those principles to improve client service and communication.
 At a time when more and more investors are trying to manage their own finances, advisors can provide a critical service that can’t be obtained elsewhere. By applying basic ‘brain-science’ principles, they can take their practices to a new level, deepening their relationships and increasing their value to clients."Linda Eaton, executive vice president and performance improvement specialist, Cannon |
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