Summary: Thousands of financial advisors have embraced LinkedIn as a huge networking opportunity, a chance to increase their visibility and rub virtual elbows with millions of professional peers and, hopefully, new clients.Yet, many of these aspiring empire builders seldom get past “hello,” because their LinkedIn profiles are dull, buttoned-down, and lack color and personality.
 Provide a “call to action. Invite clients to connect if they like what they see and would like to learn more. And don’t play hard to get: Include various points of contact in the contact information section of the profile.”Vanessa Oligino, director of business performance solutions, TD Ameritrade Institutional. |
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