 Overall, if you want to be found by Google and have your site respected, you're going to have to do the work to get it there and not rely on short-term SEO tricks or fixes to do the job for you.”Stephanie Sammons, founder and CEO, Wired Advisor. |
Don't pay to be No. 1 on Google. Follow these steps to climb search result ranks
Stephanie Sammons | InvestmentNews, June 2014
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Summary: Many financial professionals have been misled when it comes to being found on Google. High cost search engine optimization strategies just aren't paying off. Financial firms that have artificially worked their way up to Page 1 of Google search results are either not there today or won't be there for long.
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