 As a first step, consider whether you want to do niche marketing. If you do, review your targeted niche and make sure your materials and messaging are in alignment with that market.”Bev Flaxington, The Collaborative |
Finding New Revenue: Identifying Your Niche
Beverly Flaxington | IRIS, April 2015
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Summary: “Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it”, Nate Parker. This quote sums up the essence of having a niche focus for financial advisors. If you know your market, and you stick to your focused market and you talk to them, learn about them and serve their needs, you will be the first one associated with serving the market.
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