 The idea is to train your clients on the types of clients with whom you work best. You are turning them into your unofficial sales force."Matt Oechsli, author, Building a Successful 21st Centure Financial Practice: |
How Financial Advisors can Subliminally Program Clients to Prospect for Them
Matt Oechsli | wealthmanagement.com, September 2014
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Summary: So yes, financial advisors can subliminally program clients to prospect for them. The seeds you’re planting will take the form of well-timed words planted in the mind of a client. Let’s take a look at how these seeds (carefully crafted words) can be planted.
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