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Summary: Many good practitioners achieve the objective of building a profitable practice easily enough. After all, that is little more than keeping the sales and revenue pumping at a faster rate than it costs to run the business, right? Once the sales and revenue part is figured out and there is enough business coming in to cover the operating costs and practitioners remuneration, there is a profit for the business.
 Building a profitable firm is certainly necessary at the earliest stages. But turning that profitable firm into one which also has superior capital value requires a little more than merely keeping the sales pumping in while keeping a lid on expenses.”Tony Vidler, expert in professional services on creating strong personal branding and target marketing positioning.
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