Summary: MIAMI —“I feel that all of our websites, all of our LinkedIn profiles, all of our digital presence is vanilla,” John retorted as he shook his head to reinforce his disapproval, then asking “Are we just wasting our time with all of us looking the same and saying the same thing?”
"The beauty of search engines is that you can optimize your digital presence (align your website, LinkedIn Profile, FaceBook, Twitter, YouTube—all the mediums you’re allowed to use) while positioning yourself as an expert by providing “content” through all the mediums you’re using."
Matt Oechsli, author of Building a Successful 21st Century Financial Practice: Attracting, Servicing & Retaining Affluent Clients
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