Summary: I admit it. I didn’t get it for a long time. There I was, working in-house at advisor firms, putting out RFPs to marketing agencies and consultants as part of my daily job responsibilities. The proposals would come back. I’d review them, cheerfully nodding at all the big promises, all the corporate happy talk.
 We spell out every deliverable, and specify our responsibilities as well as the client’s. You can’t expect a vendor to do it all. For example, we may recommend doing a hard news press release every quarter, but it’s the client’s job to do something newsworthy; we can’t just make up a release if they don’t..”Megan Carpenter, CEO & Co-Founder, FiComm Partners |
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