Summary: LinkedIn, Twitter, Facebook and Instagram can be powerful business-generating tools for reaching out to new and existing clients alike, especially as using email blasts to send holiday greetings is a dinosaur method today. Navigating the wild sleigh ride that is social media can be a challenge, but you don’t have to do it unguided, as handy elves have put together the following list of holiday social media do’s and don’ts.
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 Use social media to connect with clients and colleagues during the holidays but use it wisely. Think of every social media post you make as a newspaper headline that’s visible to all of your clients and colleagues. If it’s a headline that you wouldn’t want them to see, act on the safe side and don’t post it. Otherwise, you might be getting a lot worse than coal for your year-end bonus."April Rudin, Founder and President, The Rudin Group, |
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