 Women are not a niche market and you need to be deliberate about the type of sub-segment of the women's market that you're going for."
Eileen O'Connor, founder of Hemmingway Wealth Management.
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How to get and keep female clients: R-E-S-P-E-C-T
Liz Skinner | InvestmentNews, February 2014
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Summary: Financial advisers who want to attract female clients must carefully craft a message designed for that particular woman's knowledge and interest level.
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