 Social media isn't a tool where you're pitching and selling products. It's where you're building relationships … positioning yourself as an expert.”Amy McIlwain, author of “The Social Advisor: Social Media Secrets of the Financial Industry". |
More than ever, advisers make a splash with social media
Alessandra Malito | InvestmentNews, May 2015
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Summary: Two separate surveys, one by Smarsh Inc., a compliance company, and another by Cogent Reports' Advisor Media Consumption, which collects data on financial advisers, both found that advisers are breaking down the barriers and using social media for their businesses.
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