Summary: Making the decision to implement a customer relationship management (CRM) system is a big one. Before embarking on the rest of the journey, there is much to be considered, and here we will talk in depth about making the decision to move forward toward the platform selection process.
 Human Capital in particular is critical to finding success with CRM. From the very beginning of this journey, having team members that deeply understand the needs and operations of the business and can bridge those needs to what CRM technology can provide (with the assistance of vendors and an implementation partner) will significantly improve the odds of success." Spenser Segal Founder and CEO, ActiFi
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