 They need people and firms that are going to be around for as long as they are and truly understand them and work the way they do.”Brandon Moss, Managing Director, United Capital. |
They'd Rather Spend than Save, But Gen Y Is Your Future
Teck Lim | Financial Planning, December 2013
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Summary: They’ve been called egotistic, impatient and self-entitled -- and they have a notoriously bad reputation when it comes to saving -- but advisors want them. While Generation Y controls a mere fraction of the country’s total net worth, its members are widely considered the future of financial planning. As a result, advisors are paying particular attention these young adults.
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