Summary: There are a number of reasons why an advisor might choose to build out a niche business. Mainly, it’s hard to be all things to all people, and it’s becoming increasingly challenging to market yourself as a generalist in this competitive market. And, while it may seem counterintuitive, a niche business can actually invigorate your growth and expand your business opportunities.
 In an increasingly commoditized business, adopting a niche focus can be a differentiator for many financial advisors. By focusing on a target client group you have the freedom to immerse yourself in solutions and earn the distinction of subject matter expert—a title that few generalists are able to attain.”Rob Richardson, Franklin Templeton Investments |
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