 A good understanding of your buyer’s journey can help you adapt to the changing buyer and help increase the trust you have with clients. Increasing the trust you have with clients creates leads, opportunities and incremental revenue."Andrew Chung, VP of Marketing and Software, Veriday |
What Is The New Buyer Journey? Why Advisors Should Care?
Andrew Chung | Iris, September 2015
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Summary: Any good buying decision must first start with research. The proliferation of digital media has made content so readily accessible that it’s now possible to do most of your due diligence online without the need to speak to someone to make a buying decision. So, why should you care as an advisor?
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