What "Works" In Digital Marketing And Social Media Advertising For Financial Advisors
Michael Kitces | Nerd's Eye View, April 2018
Read the article online >Summary: As social media usage continues to grow amongst financial advisors and their prospective clients, advisors are growing increasingly interested in whether spending money on social media advertising can provide a good return on investment to amplify their digital marketing results. Because, as I’ve learned myself through many years of testing and experimenting with social media, while it can be a powerful tool, it can also be easy to waste money if not done properly.