It's natural that investors want to know how they're going to be impacted if the founder of the firm dies. A succession plan provides a huge marketing advantage."
Ron Carson, founder and CEO, Carson Wealth Management.
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Summary: Fifteen years ago, financial advisor Ron Carson posed a question to his advisory council of clients—a group he had previously organized to serve as consultants for the advisory practice he launched in 1987. "I asked them, 'If I died tomorrow, would [you] stay with my firm?'" he recalled. "All but one said they'd likely be gone within six months."
It's natural that investors want to know how they're going to be impacted if the founder of the firm dies. A succession plan provides a huge marketing advantage."
Ron Carson, founder and CEO, Carson Wealth Management.
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