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Summary: For One Capital, its sponsorship of one of the two Porsche Cayman GT4 Clubsport cars owned by CJ Wilson Racing that compete in the IMSA Continental Tire SportsCar Challenge circuit is a bold, non-traditional attempt to reach a certain market demographic. But it’s also uncharacteristic of One Capital’s usual operating philosophy.
 We as a firm don’t usually do sponsorships like this; it has not been a part of our corporate culture. This is our first season with them and we have done three races, and it has progressed from there as a business development angle.”Brad Barrett, managing director, One Capital.
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