 Millennials are also not comfortable with the idea of their personal information being used in a financial context through social media, viewing personal finance as a private matter that should stay private."According to BNY Mellon report
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Millennials Don't Want to Talk to You on Social Media, Study Says
Diana Britton | wealthmanagement.com, September 2014
Read the article online >Summary: Despite years of industry hype about how social media can be a valuable marketing tool for advisors, especially among younger prospects, millennials don’t actually want to communicate with financial services firms on social networks. Only 0.03 percent of millennials want firms to contact them via social media, according to a new study by BNY Mellon and a team of undergraduates at the University of Oxford.
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