 The struggle is how you get the attention of advisors in a highly cluttered environment with so many firms competing for the chance to connect."Howard Schneider, President, Practical Perspectives . |
More Focused, Less Frequent Marketing Gets Advisors' Attention
Danielle Andrus | Think Advisor, January 2015
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Summary: Product providers’ efforts to reach financial advisors may be for naught if they don’t ease up on how often they’re communicating with them. A report released in January by Practical Perspectives found that advisors are overwhelmed by the contact they get from various asset managers, insurance companies and other product providers.
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