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Summary: Marketing events should not be confused with parties. If you are trying to grow profitably, a big event can be a terrific strategy or a money pit that takes a lot of time and funds away from other profitable endeavors.Here are five ideas for successful (and fun) event marketing.
 Your plan should clarify who is your target audience, what is the offer and define the call to action -- and don’t forget to determine how you’ll measure success. That’s your event strategy.
Gail Graham, chief marketing officer, United Capital.
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