Understanding Generation Me

Summary: If you want to forge a relationship with clients under the age of 48, the highly coveted Generation X and Gen Y clients, that means knowing how to talk to them. It’s more than knowing their Twitter habits. It means understanding patterns of affluent societies throughout history and how the children of those societies see themselves.That was the message delivered by Cam Marston, president of Generational Insights and a demographics researcher, speaking at Fidelity’s Inside Track NYC conference for advisors on October 30 in Midtown Manhattan.