What do 'Field of Dreams' and Your Website Have in Common? As it Turns out, Not Much!

Summary: When launching a new website, too often RIAs take a Field of Dreams’ ‘If you build it people will come’ approach, meaning just by building it, somehow people will magically find your website. For those not familiar with the movie, here’s the clip.

This is not a good strategy.In fact, directing quality visitors to a website takes planning, commitment and effort. Since the majority of your website content may not change that much once you launch it, what are you doing to bring people back? One of the best ways to ensure consistent and ongoing traffic is by creating and sharing relevant and authentic content.