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Summary: The Death of Referrals.That’s how industry research completed 2 years ago explained the decline in referrals as the top driver of growth for advisors. Regardless of these research findings, entrepreneurial advisors will always need referrals to remain profitable and achieve long-term growth.
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Summary: When helping RIAs with marketing, the first place I start is the website. And for good reason, it’s the first place prospective clients go! A DAC Group study found that “71% of purchases begin with online search” and “57% of the purchase decision is made before contacting you”. An effective website establishes your credibility, broadcasts your message, and shares your mission to the world!
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Summary: While there are some success stories, there isn't really an authoritative road map on how to best implement a digital advice strategy. Even some of the largest firms, with vast amounts of money to throw at technology, have struggled.
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Summary: There’s nothing worse than the feeling of throwing money down the drain. Unfortunately this is the experience that most advisors have with marketing. If you haven’t gotten the results you wanted in 2018, here is where you went wrong and how you should change your marketing budget in September to fix the problem.
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Summary: Business strategists spend a lot of time understanding the target audience for their clients and making sure that the strategies are aligned fully with the clients’ goals so there’s no disconnect between marketing and reality. We all know how empty promises can backfire, so attention to your offering is critical. But once you are confident in your strategy and it’s time to go to market, you want the best possible marketing system for your firm.
