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The New PR Strategy for Reaching Clients: Be Your Own Media

From IRIS
Added on November 2017 in Manage Your Practice
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Summary: It was not long ago when a public relations program designed at getting your name in front of potential clients was pretty simple: get your name in the local media on a regular basis, do some local charitable work and hang out at your local country club.

How Financial Advisors Can Use Social Media to Connect With Current and Prospective Clients

From IRIS
Added on November 2017 in Manage Your Practice
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Summary: For any successful marketing plan, the first and most important step is to determine the main purpose and goals for any activity. Before even considering leveraging social media to connect with current and prospective clients for your advisory firm, you should consider.

 

Surprise! The SEC Is Here! Are You Prepared?

From WealthManagement.com
Added on November 2017 in Manage Your Practice
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Summary: In case you missed it, the U.S. Securities and Exchange Commission examiners in Boston, Mass. have been showing up at registered investment advisors’ offices unannounced to conduct “surprise” examinations. 

Voices How a personal crisis transformed what I ask clients

From Financial Planning
Added on November 2017 in Manage Your Practice
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Summary: There’s one crucial question I ask of clients before I start working with them. It often doesn’t take too long to answer, but it can determine if I accept these people as clients or not.

A third-party cyber attack is your firm's problem

From InvestmentNews
Added on November 2017 in Manage Your Practice
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Summary: Recent high-profile cyberattacks underscore the importance of tracking how and where client data is used, transferred and stored by third party vendors to RIAs. The reality is, "the cloud" is not – and never was – a cybersecurity solution.    

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