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Advisors: How Can You Use Influencer Marketing?

From IRIS
Added on July 2017 in Thought Leadership
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Summary: Influencer marketing is the art of using paid endorsements from people who have attracted sizable and loyal audiences online. In a recent Digiday article about the real cost of influencer marketing, it stated that the going rate for an influencer recommendation was $1000 for every 100,000 Instagram followers they have. YouTube star Pewdie Pie, with his 50 million followers, earns a staggering $15 million dollars a year with endorsements and ad revenue. This is all to prove the point: influencer marketing is a very real thing.

How RIAs Are Growing Assets as More Clients Withdraw Them

From ThinkAdvisor
Added on July 2017 in Thought Leadership
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Summary: Despite challenges from the proliferation of robo-advisors and passive investment vehicles, the RIA business is growing at a fairly brisk pace. According to Schwab’s latest RIA Benchmarking Study, the median AUM for RIAs with $250 million or more in assets grew at a 10% compounded annual rate from 2012 through 2016, to $593 million from $358 million.

Median RIA firm had 25% operating margins in 2016: Schwab

From InvestmentNews
Added on July 2017 in Thought Leadership
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Summary: The median registered investment advisory firm had operating margins of 25% in 2016 and assets under management of $593 million, according to the latest RIA Benchmarking Study from Charles Schwab.

How Hiring an Executive Coach Can Change Your Life

From IRIS
Added on July 2017 in Thought Leadership
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Summary: My personal experience with an executive coach changed my life. That is a powerful statement, I know. But it is sincere. I am truly overjoyed by the impact that partnering with an executive coach had on my life.

Show, don't tell, to win new clients with your website

From Financial Planning
Added on July 2017 in Thought Leadership
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Summary: As proud as you may be of your website, it’s probably not doing enough to differentiate your firm from your competition, says a marketing expert.

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