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Summary: Marketing events should not be confused with parties. If you are trying to grow profitably, a big event can be a terrific strategy or a money pit that takes a lot of time and funds away from other profitable endeavors.Here are five ideas for successful (and fun) event marketing.
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Summary: Based on figures from Financial Advisor’s 2014 RIA survey, the good times kept rolling along as total asset growth jumped more than 20% last year among the 529 companies we measured. That’s up slightly from the nearly 19% growth during 2012, seemingly confirming that the RIA space is in a nice groove.
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Summary: As so-called "robo-advisors" continue to grow, offering their services to more and more consumers at a modest 0.15% to 0.35% cost, the question arises whether such services will ultimately be a threat to traditional advisors. Can human advisors survive in a world where robo-advisors commoditize the cost of passive strategic portfolio construction down to almost nothing? What can today's advisors do to fend off the threat?
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Summary: Advisors are happiest when their firm's corporate strategy and compensation are easy to understand and clearly communicated, according to a J.D. Power & Associates study, which ranks firms according to advisor satisfaction.
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Summary: According to a Fidelity Investments benchmarking study of registered investment adviser firms released this spring, RIAs this year are more likely to train staff on existing technology systems than buy new products. Fully 58% of RIA firms ranked training of staff on existing systems as the second biggest technology opportunity, according to the online survey of more than 500 firms conducted by Fidelity Institutional Wealth Services
