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Summary: When was the last time you thought about your health? How about your family? Your finances? Your spiritual life? My guess is you’ve thought about all of this in some way, shape or form within the past 24 hours. These questions pertain to four key psychographic motivators impacting affluent decision making: personal health, financial health, family health and spiritual health.
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Summary: Traditional financial advisors often struggle to serve small-account clients because the preparation and execution of their financial plans is barely, if ever, profitable. Yet, a study by Facet Wealth shows that many advisors are still serving these small accounts, with many not enforcing their firm’s account minimums.
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Summary: The “personal CFO” model has long been a familiar client service framework, in which the financial advisor serves as the hub for multiple aspects of a client’s financial life, working with experts on issues from taxes to estate planning, in addition to providing investment or retirement planning guidance.
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Summary: Several years ago, the John S. and James L. Knight Foundation decided to start investing portions of our multi-billion-dollar endowment with firms owned and managed by women and people of color.
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Summary: Google can be a powerful addition to advisers’ marketing strategy, but only if they know how to use keywords effectively. Advisers have to spend advertising dollars on search terms that everyday people use when looking online for help with money.
