“I view it more as an intelligence tool. You're able to make sense of your network, identify your most valuable contacts and develop a strategy to build influence with them.”
Stephanie Sammons, chief executive, Wired Advisor. |
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Summary: A tool recently introduced by the online professional network LinkedIn could help investment advisers and brokers with both marketing and compliance. LinkedIn has made it possible for users to download an archive of their data with one click. Information that is exported includes a list of first-degree connections, endorsements, comments made in LinkedIn groups and other content that has been posted in the system.
“I view it more as an intelligence tool. You're able to make sense of your network, identify your most valuable contacts and develop a strategy to build influence with them.”
Stephanie Sammons, chief executive, Wired Advisor. |
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