 By developing a personality niche, you save time and energy where it counts the most – on the basis of human interaction."Carolyn McClanahan, director of financial planning, Life Planning Partners. |
Who are the best clients for a niche practice?
Carolyn McClanahan | On Wall Street, May 2016
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Summary: Go to any seminar on marketing and one of the top suggestions on becoming an elite adviser is to develop a niche. Doctors, airline pilots, teachers, golf nuts, tech employees – the niche possibilities are endless. Having a niche can create efficiency, simplify marketing and make you an expert in the eyes of a well-defined cohort. But is a niche based on what people do – and not who they are – really a wise choice?
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