Summary: Starved for young talent, brokerages are trying to sell a new generation on the joys of becoming an adviser. One key to doing that, they have learned, is to not call advising a sales job.
 One We’ve seen that the younger generation is able to connect to the purposefulness...of managing their clients’ lives. The old way of brokers and sales just isn’t the business anymore.”Racquel Oden, head of adviser strategy and development, Merrill Lynch |
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