Data is sexy and scary. A lot of people are talking about it and it has a lot of promise. But a lot of times people don't know what to do with it, and too much data can be paralyzing."John Gorden Abel, Marketing Director, Dynasty Financial Partners |
Summary: Big data may be a double-edged sword for advisers considering upgrading their marketing department.
Data is sexy and scary. A lot of people are talking about it and it has a lot of promise. But a lot of times people don't know what to do with it, and too much data can be paralyzing."John Gorden Abel, Marketing Director, Dynasty Financial Partners |
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