Harnessing the Power of Customer Relationship Management Tools

Summary: The financial advisory industry is evolving, with client demands shifting and substantial demographic changes underway. Today’s investors expect financial advisors to incorporate digital technologies into their client experience and business practices: according to a study by Ernst & Young, 53% of investors report digital channels and self-service capabilities are the primary factors influencing their advising experience. In conjunction with this trend, client demographics are shifting significantly, with 10,000 baby boomers reaching retirement age each day—spurring increasing demand for advisors.