 .All the big firms are using this stuff. If you use real photos and human language, you will stand out..”David Meerman Scott, Author and Consultant. |
How Advisors Can Get Noticed in a Crowded Digital Arena
Andrew Welsch | On Wall Street, October 2015
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Summary: When clients need something, they do a search online or ask questions of their friends and family, sometimes in person, but more often than not online via email or Facebook or Twitter. Yet many advisors and firms lean on older techniques, such as direct mailings.
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