 Our success is largely the result of having a clear focus. Our marketing, our operations and our investment strategy are all tuned to the specific needs of our clients.”Dennis Gogarty, president, Raffa Wealth Management. |
Niche Focus Can Bring Efficiency, Effectiveness and Profitability
Emily Brower Auchard | Financial Advisor IQ, May 2016
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Summary: Niche markets for advisors are much more than just a tactic promulgated by marketing consultants. While competition from increasingly large numbers of advisors make niche marketing an attractive client acquisition strategy, advisors who work in niches say that having a market focus also makes them more effective, efficient and profitable.
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