Summary: Defining the “culture” of an advisory firm is important, yes, but turning those vague impulses into what RIA compensation consultant Kelli Cruz calls a “core competency” requires not just hiring the right people, but also compensating them in ways that meet the firm’s needs as well as those of the employee. Not surprising, it’s where most principals of growing firms stumble.
 Whether it’s a public-facing business development role, a junior advisor or an administrative assistant, getting the right person in the door requires more intentionality than simply hiring someone for a vaguely defined job because it “feels right,” and then scrambling to define what that person will do —a frequent trap for many small businesses.."Kelli Cruz, Cruz Consulting
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