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The 3 Keys to Writing More Effective E-Mails

Kristen Terpstra | WealthManagement.com, September 2017
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Summary: If your workday is anything like mine (and I’d hazard that it is), you are inundated with e-mails—from clients, prospects, colleagues, vendors, friends, the list goes on. In fact, according to the Radicati Group, business users sent and received approximately 122 e-mails per day in 2015. With so much on your plate, you may not spend as much time as you should crafting a response to each message. But what if you did? Consider how much more effective your e-mails could be if you followed a few key principles—namely, readability, legibility, and scannability.

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