 Marketing today is about finding clients at the moment when they’re experiencing a pain point.”Bob Veres, publisher, Inside Information |
How to attract the next wave of clients
Bob Veres | Financial Advisor, March 2017
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Summary: This was before my time, but they tell me that cold calling was once a very effective marketing strategy — until, of course, it wasn’t. I remember when advisory firms routinely attracted dozens and sometimes hundreds of prospects to cheesy prepackaged seminars, until attendance gradually began to slip away.
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