Summary: Setting a price on a service is a challenge in any industry, so it is no wonder that some advisers are wrestling with the issue of whether they should be flexible in their fees or stick with a standard offering, such as 1% of assets under management.
 Financial advisers should remember a key truth about their relationship with their clients: While they might set the price of their services, clients decide the value. If a client's estimate of value falls below an adviser's price, there is a problem in the relationship. "InvestmentNews Editorial
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