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Marketing Automation for Beginners

Added on August 2017 in Manage Your Practice
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Summary: There is no such thing as a truly “automated”, hands-off approach to internet marketing. Rather, marketing automation software is designed to semi-automate many aspects of a marketer’s day-to-day tasks and free up more time for an organization. For some businesses, marketing automation enables faster, easier email personalization, timely information dissemination, and lead nurturing. For other businesses, automation software is essential for processing, fulfilling, and tracking orders accurately and efficiently.

Recruiting Speeds Up

Added on August 2017 in Join an RIA
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Summary: Many advisors have been evaluating their broker-dealer relationships in light of the new requirements the DOL will impose. Big firms like LPL Financial and Raymond James are changing their payout formulas in response to the rule and others are likely to follow

It's Time for a Summer Technology Refresh

Added on August 2017 in Manage Your Practice
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Summary: As the calendar flips to August, things tend to slow down in the advisory business, making it a great time to take stock of where you are as a firm with your technology.

Why — and how — advisers should ask for referrals

Added on August 2017 in Manage Your Practice
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Summary: BOSTON - Referrals may be the engine that generates net new assets, but too many advisers are afraid to ask for them, according to one expert.

Revised Form ADV requires much more data from advisers

Added on August 2017 in Form an RIA
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Summary: Registered investment advisers will have to provide more client account data and social media information in a revised Securities and Exchange Commission registration form that will go into effect this fall.

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