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Beyond Niche Marketing: Advisory Firms for All Life Stages

Added on August 2016 in Manage Your Practice
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Summary: By now, some 45 years after the creation of financial planning and the independent advisory industry, virtually all advisory firm owners are well aware of the theory of “niche marketing.” The idea is to pick a specific niche or niches of clients to serve, such as doctors or corporate executives, vineyard owners, owners of dry cleaners, etc. — the more specific the niche, the better.

The young and talented: Steps to attract Gen Y advisers

Added on August 2016 in Plan for the Future
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Summary: Whatever you choose to call them,Gen Y, made up of people born roughly between 1977 and 1992, makes up the largest proportion of the U.S. labor force. This means that you probably have at least one working for you right now or, if not, your next hire may well be one. So understanding what they want from their jobs is becoming increasingly more important.

Want More Clients? Simply Show Prospects the Financial Advice Planning Process

Added on August 2016 in Thought Leadership
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Summary: The keywords there are “show” and “how“….and it is because so many advisers do not focus on these 2 words in the earliest stages of engagement that they struggle to get good prospects to engage in the full financial advice process.

Why expenses are up and profits are down for RIAs

Added on August 2016 in Thought Leadership
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Summary: Firm expenses rose more quickly than revenue, according to the 2016 FA Insight Study of Advisory Firms: Growth by Design. Median overhead per client jumped 31%, and overhead expenses as a share of revenue for a typical advisory firm leaped to 38% last year, up from 34% in 2014.

75 leading schools for planners (M-T)

Added on August 2016 in Join an RIA
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Summary: Are you looking to hire new talent? Or are you a young person looking to start a career in financial planning? Look no further. FP's expanded list of financial planning programs zeroes in on CFP Board-registered degree-granting colleges and universities this year. Click through to view the next 25 schools on the list, organized alphabetically (M-T).

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