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Summary: Research proves that 86% of advisors do not have distinct and/or consistent marketing and client acquisition strategies. As a financial advisor, progression is key when it comes to marketing, but relying on the same tactics and strategies you've used for previous years will not give you an advantage, nor will it keep you differentiated among your competition.
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Summary: If there is one trend that is abundantly obvious in financial services, it is the increasing use of mobile devices to access information and serve clients. The popularity of mobile devices such as tablet computers has contributed to this trend. And to meet the growing demand, many of the software companies that serve advisors have introduced mobile versions of their software, often at no additional cost. The question remains, though, whether those solutions are truly equal to desktop versions.
Added on October 2014 in Form an RIA
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Summary: In the wake of recent high profile data breaches, cybersecurity is front and center for clients, advisors and regulators with an increased focus on adequate protections for client data. In addition to concerns about the data breaches at large companies like JPMorgan Chase, Target and Home Depot, advisory firms are also facing pressure from Washington. In April the the SEC issued a risk alert warning advisors that it will be assessing their cybersecurity preparedness.
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Summary: Each year, InvestmentNews' benchmarking series looks at how top-performing firms rise above market conditions and industry competition to set themselves apart. This year's study — the InvestmentNews 2014 Financial Performance Study of Advisory Firms — is no different.
Added on October 2014 in Form an RIA
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Summary: Cybersecurity is a constant threat, and considering how attractive a target a financial firm is, especially if they serve high-net-worth clients, advisors should be prepared for the worst. Kimberly Foss, founder of Empyrion Wealth Management based in Roseville, California, noted the importance of having the right people to help you following a data breach.