Knowledge and Insight
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Your Next Move: Straight To Video Marketing
Added on January 2014 in Thought Leadership
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Summary: What you’re about to read is intended to help keep you from going viral for all the wrong reasons. That’s because, if executed correctly, the rewards of marketing with video should far outweigh any risks and serve to further distance you from your competition. This article focus on the ins and outs of marketing yourself as your firm, which means covering some basics about creating short, informational video clips which you can post on your website, upload to social media, or email to clients or potential clients.
Advisers Test Ideas in Study Groups
Added on January 2014 in Thought Leadership
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Summary: Whether it's to test out a new idea, find a way to win a tricky piece of business or simply find some affirmation for their efforts, some advisers count on their study groups. But there's no one right way for such a group to operate. They range in formality, size, frequency of meetings and other aspects. Here some advisers describe their groups. Each shares a key factor in its success.
Office Décor Is More Important Than You Think
Added on January 2014 in Manage Your Practice
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Summary: An excessively outré painting or sculpture in a financial advisor’s office may alienate clients and prospects. But when the artwork, mementoes and knick-knacks that visitors see are so generic that they lose all personality, advisors may be missing an opportunity to distinguish themselves in a good way. That’s why many consider their décor a smart investment in business development.
6 Essentials to Pick the Right Buyer for Your Practice
Added on January 2014 in M&A Issues
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Summary: Choosing a buyer for your advisory practice should be a piece of cake. The number of buyers vastly outnumbers that of sellers, so you should simply sell to the highest bidder, right? In most cases, that would be a costly and irreversible blunder, because much of the value of the deal comes in back-end payments. Thus, advisors need to do the due diligence to be sure that a potential buyer can live up to his or her promises. Once an advisor sells a firm or practice, there are no “do-overs.” You have to get it right the first time, because your retirement nest egg is riding on it.
10 Best Jobs in Business: 2014
Added on January 2014 in Join an RIA
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Summary: If you’re a financial advisor, or looking to become one, there’s good news on how this occupation stacks up against other jobs in the business world, according to U.S. News’ most recent Best Jobs rankings. The rankings found that the financial advisory profession has one of the lowest unemployment rates and one of the highest job growth rates around.
