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Summary: t’s no secret—more client referrals mean better business. In fact, a 2010 report by The Oechsli Institute found that 54 percent of affluent clients surveyed had made their selection of financial adviser as the result of a personal introduction. However, many clients find being asked outright for referrals to be off-putting or overly aggressive. With an increasing emphasis being placed on garnering client referrals and gaining client trust, how do you generate one without jeopardizing the other?
Added on August 2014 in Form an RIA
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Summary: Securities and Exchange Commission examiners haven't slowed down during the dog days of summer, according to compliance consultants who attribute the uptick in the SEC exam pace to the agency's focus on registered investment advisers who have never been examined. At the beginning of the year, the SEC launched a program to target about 1,000 advisers who have been registered for three years or more without being audited. The agency hopes to examine about half of them over the next two years.
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Summary: Many advisers are good at math and have a feel for the markets. Most also have a knack for networking and sales. The most successful ones set ambitious goals for themselves and their business. They want to win, and to do right by their clients. But advisers must rely on staff. Leading them well, and keeping them happy, becomes even more important as a practice grows and more tasks need to be delegated. If it grows enough, the adviser may find he or she is also managing other advisers.
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Summary: The successful advisors I know typically have a marketing plan all year long. What is interesting to me is that many of them have a strong fourth quarter push. If you don’t have a plan or a fourth quarter push, the good news is that it is not too late. You can get started today — but you are running out of time.
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Summary: I’m often struck by the parallels between the independent advisory business and consulting with independent advisors. For instance, most veteran advisors I know have learned not to take clients who aren’t ready to take advice; no matter how big their portfolio is, it’s just not going to be a pleasant experience for anyone.
