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Summary: Marketing events should not be confused with parties. If you are trying to grow profitably, a big event can be a terrific strategy or a money pit that takes a lot of time and funds away from other profitable endeavors.Here are five ideas for successful (and fun) event marketing.
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Summary: It's not hard to see why robo-advisers are generating so much buzz: They purport to use powerful technology to deliver what they call tailored investment recommendations at a fraction of the cost of traditional investment managers. That's a pretty compelling proposition, especially for newbie investors.
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Summary: Based on figures from Financial Advisor’s 2014 RIA survey, the good times kept rolling along as total asset growth jumped more than 20% last year among the 529 companies we measured. That’s up slightly from the nearly 19% growth during 2012, seemingly confirming that the RIA space is in a nice groove.
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Summary: As so-called "robo-advisors" continue to grow, offering their services to more and more consumers at a modest 0.15% to 0.35% cost, the question arises whether such services will ultimately be a threat to traditional advisors. Can human advisors survive in a world where robo-advisors commoditize the cost of passive strategic portfolio construction down to almost nothing? What can today's advisors do to fend off the threat?
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Summary: Advisors are happiest when their firm's corporate strategy and compensation are easy to understand and clearly communicated, according to a J.D. Power & Associates study, which ranks firms according to advisor satisfaction.
