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Summary:
You spend countless hours helping your clients get ready to retire.
You coach them on how to structure their investments to maintain the lifestyle they desire.
You help them with Social Security, possibly Medicare. You may even offer counsel on where to live.
But what about you?
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Summary: I realize that each generation has its own style and terminology and each has their way they think things are right or not, but we are serving largely an older population. Like many advisory firms, a great deal of our client base is retired and over 65 years old. Some of them don’t even hear that well. I will often hear “Lisa” on the phone saying “hello? Hello?” a couple of times. My suspicion is that the caller is stunned they are not hearing more of a welcome when someone answers.
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Summary: Surveys show many advisors believe they need business intelligence (BI) and artificial intelligence (AI) tools to be competitive and successful. What the surveys don’t show is how few of those advisors can, in layman’s term, explain BI, AI, big data, predictive analysis and machine learning.
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Summary: In one of my last posts, I talked about what clients value about a financial adviser. It was evidence-based meaning it was taken from the research I have conducted for many years with clients of financial advisers. In today’s post, I’d like to share why clients maintain an ongoing relationship with a financial adviser, again, evidence-based.
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Summary: You ever hear a financial pundit say, “Sell in May and go away,” or “Be fearful when others are greedy?” If these phrases elicit an eye roll, you may be onto something. Such phrases have become so overused in our industry that they’ve lost their meaning.
