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The Marketing Metrics That Really Matter for Advisors

From ThinkAdvisor
Added on September 2017 in Manage Your Practice
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Summary: Good data helps you build trust and credibility. It empowers you to convert leads to prospects, and prospects to happy clients. Bad data, on the other hand, does nothing but inflate your ego at best. At worst, it can blind you to pitfalls that have the potential to undermine your business’ success.

The Breakaway 3.0 Theory

From LinkedIn Pulse
Added on September 2017 in Thought Leadership
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Summary: It has been over 20 years since we saw the true emergence of the breakaway movement — teams of advisors leaving large firms to go independent. By our accounts, the first wave of breakaways, or the early adopters, emerged in the late 1990s and early 2000s, leaving wirehouses to start their own businesses. This was a time of relatively fewer dedicated resources for teams breaking away –there were a few specialized lawyers, some consulting firms and, naturally, the custodians.

Graystone Consulting Cofounder Starts His Own RIA

From WealthManagement.com
Added on September 2017 in Form an RIA
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Summary: A cofounder of Graystone Consulting, Morgan Stanley’s wealth management business that caters to institutions and wealthy individuals, has left the group to start his own independent advisory firm.

Big Texas Merger Blends Wirehouse and Indie Practices

From Financial Advisor IQ
Added on September 2017 in M&A Issues
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Summary: Increasing sophistication around independent RIA support was vital to the merger this past week of breakaway wealth shop Syntal Wealth Partners and a prominent Merrill Lynch team in Dallas. But friendship and complementary skill sets – forged over more than a decade – were the real catalysts, say those who made the deal.

5 Steps to Get Great PR

From Barron's Advisor Center
Added on September 2017 in Manage Your Practice
0 visitor like this article | Viewed 4008 times | 0 comment

Summary: Too often advisors do not try to get positive publicity. Often, it’s because they think it’s too hard to get PR on their own—that success requires hiring an expensive agency.

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